It is a myth that if you have a website based on Magento 2, you can easily win the market, but in reality, it is very different. The success of the Magento 2 eCommerce store depends only on the selection of the right tools.
Google is one of the recognized companies that provide a bundle of tools that assure that you can accurately track and monitor your eCommerce business performance indicators without any hassle.
This useful bundle offered by Google allows store managers to monitor all Google extensions associated with an eCommerce website, including Google Analytics, Google AdWords, and Keyword Planner. The bundle is more of an extension known as the Magento 2 Google Tag Manager Extension.
Why use Google Tag Manager?
Google Tag Manager is free and easy, leaving you more time and money to spend on your marketing campaigns. Instead of forcing you or your IT department to write or rewrite code, you manage your tags and configure your mobile apps with an easy-to-use web interface.
You may have this question: Where can I get GTM extensions for Magento 2? Go to the Webkul store and download the Google Tag Manager extension for Magento 2 there.
The major features provided by this extension are as follows:
First, it allows you to implement Google Advanced Ecommerce Tracking
Secondly, this extension enables the use of Google AdWords and dynamic remarking tracking
Also, it helps you with Facebook pixel, Facebook conversion, Pinterest tracking, etc.
Additionally, this extension enables you to implement cookie-based tracking.
Lastly, the admin can easily track backend/admin orders.
This will help you track your cross-sell and upsell products. It also makes it easy for you to track product impressions and clicks.
You can also add or remove a particular product from the cart multiple times.
The number of times a product has been added to your favorites or wishlists.
It's easy to track how many times a specific product has been reviewed or compared.
Allows you to track the entire website checkout process, from billing to shipping stages.
Conclusion:
If you are also a marketer, then you will want these Magento 2 modules for your store, as they will help you easily track conversions, remarketing, analytics, and related tasks on your site. These insights will help you stay on track from the earliest days of your business to its zenith.