Why a GTM Extension for Magento 2 is Recommended?
Magento 2 GTM extension comes with advanced eCommerce tracking and Google Analytics. In addition, this extension gives you advanced eCommerce, Facebook conversion, Facebook Pixel, Google Remarketing, and many more features. With the help of GTM, the shop owner can track the information more effectively.
The Magento 2 extension enables you to add Google Tag Manager to your Magento site, which enables you to manage all the Google Tags you use centrally through the Google Tag Manager site. All you have to do is enter your Tag Manager container ID in the extension's configuration settings so you can get there. This extension also provides the facility of eCommerce transaction tracking as well as supports Google Analytics.
Integration plays an important role in keeping your work running smoothly instead of cumbersome for some processes. In addition, the Google Tag Manager Magento extension gives you a grip on how to manage user behavior and people entering your site. It will shed light on what steps you need to take to grow your business. Such developments make your work simple and quick.
The Benefits of the Magento 2 GTM Extension:
Easy to Use: One of the benefits of the Magento 2 GTM extension is that it does not require any programming knowledge. Everyone can easily update, add new tags, test each change, and deploy tags without writing complicated code. It gives you and your team autonomy and simplifies your process, which speeds up launch times and allows your IT department to focus on more important matters, such as why your website is slow.
Saving Time: The Magento 2 GTM extension saves you time by allowing you to implement the tracking code yourself. You don't need a developer for this. All tracking codes can be added, edited, and removed through the GTM platform.
Everything is in One Place: You get everything in one place in the Magento 2 GTM extension. Gone are the days when a developer had to find additional JavaScript code snippets in the source code of a website or app to add, modify, or remove tags. It's all in one place and for those human errors where some code is missed and the data goes wrong, Magento 2 GTM saves you all those times.
Conclusion:
Magento 2 GTM extension enhances your marketing by providing you with information about things that are driving an increase in website activity. For example, does posting a new blog increase or decrease your website visits? Does altering the shade of the call-to-action button increase or decrease clicks? With this Magento 2 plugins, you get this information and can better analyze your website analytics to make more informed marketing decisions and improve your website performance.