Top Magento 2 Extensions That Are Important for Marketing and Your Business
Magento 2 extensions are software add-ons or plugins designed to extend the functionality of Magento 2, a popular open-source eCommerce platform. These extensions are essentially add-ons or plugins that are installed into your Magento 2 store to customize and optimize different aspects of your online business.
Although there are countless extensions available for Magento 2 on the market, we will discuss some of them and know why they are important and what their features are.
Magento 2 Google Tag Manager
Magento 2 Google Tag Manager allows you to manage and track tags on your Magento 2 store. Tags are small pieces of code that can be used to track website traffic, measure conversions, and more.
Need of Magento 2 Google Tag Manager:
Better Tracking: GTM can help you improve the accuracy of your tracking by allowing you to track events and data that would otherwise be difficult to track.
Increased Efficiency: GTM can help you save time and effort by centralizing your tag management.
Enhanced Security: GTM can help improve the security of your website by preventing unauthorized access to your tags.
Increased Flexibility: GTM can help increase the flexibility of your website by allowing you to easily add and remove tags.
Features of Magento 2 GTM:
Ease of Use: GTM is a very user-friendly platform that beginners and experienced users alike can use.
Flexibility: GTM can be used to track various events and data, making it a versatile tool for tracking website performance.
Security: Magento 2 Google Tag Manager is a secure platform that uses industry-standard encryption to protect your data.
Scalability: GTM can be scaled to meet the needs of even the largest Magento 2 stores.
Magento 2 SMTP Extension:
The Magento 2 SMTP extension allows you to send emails via third-party SMTP servers like Gmail or Amazon SES. This can help improve the deliverability of your emails and prevent them from ending up in the spam folder.
Need of the Magento 2 SMTP extension:
To Improve Email Deliverability: If you use the default Magento 2 mail server, your emails may go to spam folders. Using an SMTP extension can help improve the deliverability of your emails by using a more reliable and reputable mail server.
To Track Email Opens and Clicks: The Magento 2 SMTP extension can track email opens and clicks, which can help you measure the success of your email campaigns.
To Create and Manage Email Templates: Magento 2 SMTP extension allows you to create and manage email templates, which can save you time and effort when sending emails.
To Schedule Email Deliveries: The Magento 2 SMTP extension allows you to schedule email deliveries, which can help you automate your email marketing campaigns.
Features of Magento 2 SMTP email extension
Send Email via SMTP Server: This extension allows you to send email via SMTP server, which can help improve the deliverability of your emails.
Configure Email Settings: You can configure email settings, such as sender name, email address, and SMTP server details.
Send Transactional Emails: You can send transactional emails, such as order confirmation emails and password reset emails.
Send Marketing Emails: You can send marketing emails like newsletters and promotional emails.
Track Email Delivery: You can track the delivery of your emails to see if they are being delivered successfully or not.
Log Email Errors: You can log email errors so you can troubleshoot any problems with email delivery.
Magento 2 Layered Navigation Extension:
Magento 2 Layered Navigation extension can be added to Magento 2 to extend functionality. It allows customers to filter products based on various attributes like price, color, size, and brand. This can help improve the customer experience and increase sales.
Need of Magento 2 Layered Navigation Extension
Better User Experience: Layered navigation makes it easier for customers to find the products they are looking for. This can lead to better user experience and increased sales.
Increased Conversion Rates: Layered navigation can help you increase conversion rates by making it easier for customers to find the products they want and complete their purchases.
Better SEO: Layered navigation can help improve your store’s SEO by making it easier for search engines to index your products.
Reduction in Customer Support Costs: Layered navigation can help reduce customer support costs by answering customer questions about products and availability.
Features of Magento 2 Layered Navigation Extension
Multiple Attributes: The extension allows you to filter products based on various attributes, such as price, color, size, and brand.
Configurable Filters: You can configure filters to display the results you want. For example, you can hide out-of-stock products or products that are on sale.
Responsive Design: The extension is responsive so it will look great on different devices like desktops, laptops, tablets, and smartphones.
Search Suggestions: The extension provides search suggestions to help customers find the products they are looking for.
Ajax Loading: The extension uses Ajax loading to improve the performance of layered navigation. This means that the filters will load without refreshing the page.
Customizable: The extension is highly customizable, so you can change the look and feel to match your store’s branding.
Magento 2 Gift Cards:
Magento 2 Gift Cards extension allows you to create and manage gift cards of various denominations and expiration dates. You can also set the minimum and maximum amounts that can be redeemed from a gift card. The extension also allows you to track gift card use, which can be used to improve your marketing campaigns and customer loyalty.
Need of Magento 2 Gift Cards:
Gift cards are a popular method of giving and receiving gifts. They are also a great way to boost sales and increase customer loyalty.
Magento 2 Gift Cards extension allows you to sell gift cards in your store. This can be a great way to boost sales and increase customer loyalty.
The extension is easy to use and can be configured to meet your specific requirements.
This extension is economical and can be a great way to add value to your store.
Features of Magento 2 Gift Cards:
Increase Sales: Gift cards can help you increase sales by giving customers a convenient and flexible way to purchase products.
Boost Customer Loyalty: Gift cards can help boost customer loyalty by giving customers a way to show their appreciation to others.
Better Customer Experience: Gift cards can improve the customer experience by giving customers a more personalised and convenient way to shop.
Reduction in Marketing Costs: Gift cards can help reduce marketing costs by allowing you to target specific demographics with your marketing campaigns.
Increase Brand Awareness: Gift cards can help increase brand awareness by giving customers a way to spread the word about your store.
Conclusion:
Ultimately, Magento 2 extensions play a vital role in enhancing the functionality and performance of your Magento 2 eCommerce store. These extensions offer a wide array of features and capabilities that can help you create a more robust and user-friendly online shopping experience for your customers. Whether you need to improve your site’s SEO, streamline checkout processes, or enhance product management, there is likely a Magento 2 extension available to meet your specific needs.