Magento 2 SMTP Extension is a Magento extension that allows you to configure your SMTP server and email settings in the admin panel. You can use this extension to set up an outgoing mail server, which is helpful when your current host doesn't provide one.
Magento 2 SMTP extension works by connecting to your email provider and forwarding messages through their servers, rather than sending them directly from your website's servers.
Benefits of using Magento 2 SMTP extension
Reduced Spam: Spam filters are one of the biggest challenges marketers face today. Email deliverability is an important factor in determining how well your emails are received, so it's important to make sure you're sending emails from an approved IP address.
Improved Email Deliverability: Magento 2 SMTP extension gives you the ability to send transactional emails with your own domain name and IP address, which helps avoid spam filters and improve customer engagement rates. By ensuring that recipients view these messages as legitimate communications from your business rather than unwanted messages from unknown sources.
Increased Customer Engagement: Using the Magento 2 SMTP extension, you can create custom templates for each type of transaction or campaign so that all customers receive personalized notifications based on their preferences or past interactions with your brand. This will help them feel like more valued customers as well as increase conversions!
Best Practices for Magento 2 SMTP Extension
Use a secure connection. When sending emails, you should always use a secure connection. This will help ensure that your data is encrypted and that no sensitive information will be intercepted by third parties.
Test the Configuration Regularly: After you have configured SMTP settings in Magento 2, it is important to test them regularly to make sure they are working properly and delivering emails as expected. Testing can be done manually or automatically using tools like Mailgun's Monitoring Dashboard or Mandrill's SMTP Monitor (which also gives advice on how to resolve any issues).
Check the SMTP Log: If you are having any issues with email delivery after configuring the SMTP extension for Magento 2, check its log for more information on why the email was not delivered successfully. This may provide clues as to why there was an error or delay in the delivery time.
Conclusion
This Magento 2 extension allows you to send emails through your own SMTP server. This is a great way to improve your email delivery rates and reduce bounce rates and customer complaints.